anti-social media

Now this isn’t going to sit well with so-o many writers, published authors, publishers, illustrators, cover designers… It’s something I do as well, I admit; but I have realised (after fifteen years blogging etc.) today that many – too many – of our “social media” are in fact rapidly becoming marketing media.


Once, we had our own blog, on Blogster,  BlogSmith, MovableType, Gawker, BlueHost, Blogger, Wix, Tumblr, Google+, LinkedIn, WordPress… etc.,

We’d joined FaceBook to keep in touch with family and friends. We joined Groups with  shared interests. We saw company Pages – even Like’d or Follow’d them.
And how  wonderful it was when individual writers and authors found Facebook allowed us to create a Page for our book marketing!

We set up an account (or two) at Twitter, with its character limit – since extended. We set our Blog to flick content links to our FaceBook Page and to our Twitter account. We set our FaceBook Page to flick a link to our Twitter…

… and we became hooked on hitting these:

We also became addicted to checking each link’s Likes or Hearts. Some of us read the Comments, and hit Like, Love, Laugh, Cry, Rage – for some of the comments our post receives.
(I acknowledge a few of us read every comment, and some fewer again respond to every comment. If you’re one of these, thank you for hanging on to the “real” of life.)

Back to our original blog. When we check our blog traffic stats, do we see a flood of Likes, Shares, Re-blogs or Comments?
As many as our FaceBook post or our Tweet got?

{{ sigh }}

So here’s my point…
Wouldn’t you rather be able to Love seeing Comments AT YOUR BLOGs, rather than at the post back at the “social media” page where the link is?
We’ve been following and liking people and posts back at the social media sites; and we’ve had some great interaction with those who view our social media posts. We’ve “gathered” as many Tweep and Faces as we can, and some even judge us by how many followers we have.

“They Do?”
“Yes, they do.”

So, I’m asking you to join a movement – the “Let’s Be Real” movement.
Interact with your contacts At Their Blog! Please!
Discuss, debate even, the post at the blog. Question, suggest, give solutions, offer opinions, provide links. Everything you add as a comment helps the next arrival.
Build your market back at your blog, by helping support other’s blogs.

After all, you’ve paid for your particular domain, for the “plan”, for the “add-ins”. They’re no investment if nothing is happening at your blog. So now, invest time and thought for others in the #WritersCommunity, and they will reciprocate.

{{ steps down off soap-box }}


  1. I think you’ve got a really good point here. Social media has all the qualities of a pokie-machine that keeps you coming back. Lots of colours, noises via notifications, the promise of connectivity with other people who are like you, and it’s addictive.

    What I do like about what Facebook and Twitter do is that they only show part of the blog, which forces you to click the link if you’re interested in reading the rest of it.

    However, one of the reasons I comment more on a Facebook link than a blog is specifically because of those pokie-machine qualities. The more likes a page receives from me, the more likely it is that it’ll turn up in my newsfeed. I might not log in to be able to see replied on the blog, but I will definitely see a notification that someone’s replied to my comment on a Facebook post about the blog.

    It’s what I love about social media and what I loathe about social media. Can we get rid of it already?

    Liked by 1 person

  2. It’s a good soapbox to get up on! I know I struggle with this idea that we need to increase our followers on twitter and interact meaningfully with them all – I can barely keep up with the 47 followers on my second, private a/c! I’d love more interaction on my actual blog instead – and that only comes from facebook referrals. I get maybe 1 or 2 referrals out of 100 from Twitter! Followed your blog, btw, so would love a followback and shared communication.

    Liked by 1 person

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